CSUF PRSSA President Andrew Vo Receives Highest National PRSSA Award

CSUF PRSSA President Andrew Vo Receives Highest National IndividualPRSSA Award

Vo Becomes First CSUF Student to be Honored With National Gold Key Award in 15 Years

 

FULLERTON, CA, October 7, 2017 – Public Relations Student Society of America (PRSSA) announced California State University, Fullerton’s Chapter President Andrew Vo as a recipient of the 2017 National Gold Key, the highest individual honor bestowed upon PRSSA members. The organization announced winners of the award in Boston at PRSSA National Conference, the largest gathering of public relations students and professionals in the country.

“I’ll never forget joining PRSSA my freshman year, and I will never forget this moment!” said Chapter President Andrew Vo.

As president, Vo mentored public relations students to help launch their careers. Besides PRSSA, Vo participated in Titan Public Relations, Kidz For a Cause, Walls that Unite, The Maxwell Center for International Communications, and Global Engagement Programs at California State University, Fullerton. He also plans to join Orange County PRSA after he graduates this May.

The National Gold Key is awarded to students who excel in the study of public relations, pursue ambitious professional development opportunities, and prove themselves as leaders in their PRSSA Chapters.

Members of PRSSA are encouraged to apply for individual awards and scholarships provided by PRSA, the parent Chapter of PRSSA. To learn more about PRSSA scholarships, visit the scholarships and awards tab at www.prssa.prsa.org.

 

About The Public Relations Student Society of America at CSUF

The Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their careers in communications and public relations. PRSSA retains the highest membership of all PRSSA Chapters on the West Coast and is the largest on-campus Student-run communications organization. PRSSA exposes our members to all facets and intricacies of the public relations profession across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional Chapter and is the only on-campus organization to offer a Student-run public relations firm that exposes students to real-world opportunities such as social media management, red carpets, writing and more.

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Writer: Allison Thuang

Media Contact: csufprssa@gmail.com

CSUF PRSSA Chosen to Host 2018 Regional Conference for its 50th Anniversary

CSUF PRSSA Chosen to Host 2018 Regional Conference for its 50th Anniversary

Robert. E. Rayfield Chapter Will Organize 2018 Regional Conference for Western U.S.

FULLERTON, Calif. (October 5, 2017) – The Public Relations Student Society of America (PRSSA) has selected California State University, Fullerton (CSUF) to host the PRSSA 2018 Regional Conference for the Western District of the United States. Attendees who participate will have the opportunity to attend local agency and corporate tours, an evening mixer, and informative breakout sessions featuring standout panelists and speakers.

 

CSUF was chosen among a number of applicants that participated through a competitive application and interview process. Titled “Next Generation PR,” the Conference will be held in alignment with PRSSA’s 50th Anniversary and will look toward the “next generation” of public relations professionals.

 

“I am so honored to be serving out the final year of my presidency during our organization’s 50th year,” said Andrew Vo, CSUF Regional Conference committee member and president of the CSUF PRSSA Chapter. “I hope members leave the Conference inspired and driven to continue expanding their knowledge and skillsets.”

 

The Conference, which aims to advance students’ education, broaden their networks and launch their careers, will host over 20 universities in California and over 20 universities in nearby states such as Arizona, Colorado, Idaho, Nevada, and Utah. The invitation will also be extended to local high school and community colleges.

 

Over 20 students will represent CSUF at PRSSA National Conference in Boston later this week. The event is the single largest yearly gathering of PRSSA members in the nation.

 

For more information about the Conference visit www.csufprssa.org.

 

About Public Relations Student Society of America at CSUF

The Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their career in communications and public relations. PRSSA retains the highest membership of all PRSSA chapters on the West Coast and is the largest on-campus Student-run communication organization. PRSSA exposes our members to all facets and intricacies of the public relations field across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional chapter and is the only on-campus firm to offer a Student-run public relations firm that exposes students to real-world opportunities such as a social media management, red carpets, writing and more.

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Media Contact: Andrew Vo at csufprssa@gmail.com

Writer: Arianna Ford

 

CSUF PRSSA Bestowed With Star Chapter Award

CSUF PRSSA Bestowed With Star Chapter Award

Chapter Announced Winners at National Conference Awards Ceremony

 

FULLERTON, CA, October 9, 2017 – Public Relations Student Society of America (PRSSA) awarded California State University, Fullerton the Star Chapter Award for its achievements in professional development at the PRSSA 2017 National Conference Awards Ceremony in Boston.

 

The Robert E. Rayfield Chapter met all ten qualifications of the award to be honored as Star Chapter. California State University, Fullerton conducted extensive high school and community college outreach and attended Orange County PRSA monthly board meetings to strengthen their relationship with their sponsoring PRSA Chapter. The Chapter also created a viral video titled “Let’s Get Ethical” during Ethics Month and completed a community service project in collaboration with Titan Public Relations, the Chapter’s Student-run firm, and Working Wardrobes, a nonprofit organization.

 

Among other qualifications, the organization received positive media exposure on The Daily Titan, a Student-run newspaper on campus, for the inaugural graduation ceremony hosted for PRSSA seniors. The Chapter extended an invitation to the entire campus through an email blast on the CSUF portal, which potentially reached over 40,000 students and faculty members.

 

PRSSA offers awards for strong leadership, Student-run firms, and superlative Chapters. Visit www.prssa.prsa.org for more information about PRSSA Chapter Awards.

 

About The Public Relations Student Society of America at CSUF

The Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their careers in communications and public relations. PRSSA retains the highest membership of all PRSSA Chapters on the West Coast and is the largest on-campus Student-run communications organization. PRSSA exposes our members to all facets and intricacies of the public relations profession across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional Chapter and is the only on-campus organization to offer a Student-run public relations firm that exposes students to real-world opportunities such as social media management, red carpets, writing and more.

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Writer: Allison Thuang

Media Contact: csufprssa@gmail.com

 

5 Ways PRSSA Helped Me to Succeed (and I don’t even do PR!)

In retrospect, I may not be the most stellar example of a PRSSA alumna. Don’t get me wrong; I was a pretty involved member while I was in college. I joined CSUF’s Chapter when I was a freshman, and throughout my four years as an undergrad I was on a committee and served as the Chapter’s vice president for two terms.

 

However, my current job isn’t in public relations. I can’t remember the last time I’ve touched a media list or wrote a press release. In fact, while my job mostly involves social media, it’s more from a *gasp* advertising perspective. (Say it ain’t so!) But I do work for a pretty cool company that does some pretty cool stuff, if I do say so myself.

 

When all is said and done, I can definitely say that PRSSA set me up for success at “adulting” and my professional life. I didn’t end up doing PR after I graduated, but I cannot express enough how PRSSA helped me regardless. Here are five different ways that being in PRSSA boosted – no pun intended – my career:

 

  1. Built my (somewhat palpable) networking skills

I’m an introvert by nature. It’s easy to tell that networking isn’t my favorite activity. Part of me would rather be swallowed up by a giant hole in the ground than have to go in a room full of strangers and make “small talk.” Lucky me, with PRSSA there were plenty of opportunities to be stuck in large rooms with a ton of strangers. In this case though, the stakes were low. Better to sheepishly discuss the weather with a fellow student than act a fool in front of the bigwig from your dream company. Am I now a networking guru? No, far from it. But I can go up to another loner and break the ice by asking if they feel as awkward as I do right now. (Most of the time it’s a pretty effective icebreaker.)

 

  1. Gave me access to internships

Fun fact: I was able to land both of the internships I had as an undergrad because of my involvement in PRSSA. For my first internship, my prospective boss was a speaker at one of my Chapter’s events, so I was able to introduce myself and put a face to the name. Also, the intern before me was actually on my Chapter’s executive board. From her, I was able to learn about the internship and get tips on the skills needed to shine in the role. As for my second internship, I met someone at an OCPRSA event who then told me that her agency was looking for an intern. The internship listing wasn’t even posted online! (See? Awkward small talk can come in handy!)

 

  1. Let me hear from world-class talent and professionals

As a working adult, conferences are EXPENSIVE…way pricier than your Chapter’s annual membership fee. Despite that astonishing price difference, the knowledge imparted from the Chapter’s speaker events are worth no less. Take advantage of the fact that your executive board gathers tons of smart and talented people on your campus that are honestly on par with any fancy professional conference. While I was in PRSSA, I had the privilege to attend panels with speakers from Taco Bell, the Walt Disney Company, Warped Tour and more. In the words of Hamilton: An American Musical, “do not throw away your shot.”

 

  1. Gave me a sense of community

Yeah, yeah…I can see your eyes rolling through your phone or computer screen right now, but hear me out. I probably gained as much insight through other PRSSA members as I did our guest speakers. Older members were able to warn me beforehand about our major’s public relations capstone course. (It WILL consume your life for a semester, whether you like it or not.) I was able to commiserate over the job-hunting struggle with my peers after meetings, and I coordinated schedules with my PRSSA friends to take classes with them. Heck, I still hang out with a lot of these friends today! It’s not that often that you’re surrounded by tons of people your age with the same interests, so hold on to it while you can.

 

  1. Kept my mind open for opportunities

When I was in high school, I had the pleasure of attending several leadership seminars from a motivational speaker named Scott Lang. One of his mantras was, “The more you give, the more you get. But the more you get, the more you have to give.” This statement has stuck with me ever since and followed me through college and my professional life.

When I joined PRSSA, I was so motivated to get involved that I sought out opportunities like no other. (I stuck to our executive board like an over-eager puppy.) It led me to become a member of our regional conference committee when I was a sophomore, and that exposure helped me get elected to the Chapter’s executive board my junior and senior years. Yes, it was a lot of hard work and took up a lot of my time, but it also opened so many doors. It gave me access to opportunities I wouldn’t have had otherwise. Even though I currently don’t have a job in public relations, the experiences I had and the lessons I learned go far beyond any career field.

 

About Amanda Nogaki

Twitter: @aNogaki | LinkedIn: https://www.linkedin.com/in/anogaki/

 

Amanda Nogaki is a marketing communications and branding professional based in Orange County, California. She graduated summa cum laude from California State University, Fullerton (CSUF) with a Bachelor of Arts in mass communications, a concentration in public relations and a minor in sociology. She served as two-term vice president of CSUF’s PRSSA Chapter, and she was an active member of the University Honors Program and a Dean’s Scholar for the College of Communications.

 

Amanda describes herself as a “meme queen” and likes to keep up on the latest trends in internet and pop culture. That being said, Amanda is an unabashed fan of the 2015 Super Bowl halftime show sharks, her devotion validated by having her left shark-themed graduation cap featured in a Mashable and BuzzFeed article.

PRSSA Attends Fleet Week 2017

CSUF PRSSA Attends V.I.P. Tour Aboard Navy Ship During L.A. Fleet Week

Members Received Exclusive Access During Biggest Fleet Week in the Nation

 

FULLERTON, Calif. (September 2017) – California State University, Fullerton’s Public Relations Student Society of America (PRSSA) hosted a V.I.P. tour aboard the USS Anchorage (LPD-23) during the 2nd Annual L.A. Fleet Week in San Pedro, Los Angeles on September 3, 2017. The exclusive opportunity was set up by US Navy Reserve Public Affairs Officer and new PRSSA Faculty Adviser, Ken Hagihara.

 

“Having active Navy ships at the Port for Los Angeles Navy Week provided a rare opportunity to bring the students onboard for a special tour to learn about the Navy and interact with the sailors that live and work aboard USS Anchorage as it travels around the world in support of our country and its allies,” explained Hagihara who has served in the Navy for nine years and has just been selected for promotion to Lieutenant Commander. “The tour was designed to show the group a different side of the field of public relations that many people do not often see.”

 

While on board the group had the ability to see first-hand how Navy ships work and how their sailors operate day-to-day on an active military vessel. The fortunate attendees witnessed parts of the USS Anchorage that the public doesn’t normally see, including the bridge, where members got the chance to sit in Commanding Officer CAPT. Dennis Jacko‘s chair for a photo opp.

 

Of the 300,000 fleet-goers attending over the course of four days, PRSSA invitees were a few of a handful of lucky participants to gain access to the inside of the ship. Instead of the usual 20-minute public tour of the deck, PRSSA invitees found themselves within the amphibious transport dock for over an hour exploring different levels of the vessel.

 

The tour ended by giving the group a rare opportunity to speak with Lt. Cmdr. Dawn Stankus, a Navy Public Affairs Specialist, about what makes government affairs so different that public.  She offered some words of advice as well as support to all those interested in joining the field.

 

To participate in more opportunities like this, please visit www.csufprssa.org to find out about other tours, upcoming events, and how to become a member or sponsor.

 

About Public Relations Student Society of America at CSUF:

The Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their career in communications and public relations. PRSSA retains the highest membership of all PRSSA chapters on the West Coast and is the largest on-campus student-run communication organization. PRSSA exposes our members to all facets and intricacies of the public relations profession across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional chapter and is the only on-campus firm to offer a student-run public relations firm that exposes students to real-world opportunities such as a social media management, red carpets, writing and more.

 

Media Contact: csufprssa@gmail.com

Writer: Arianna Ford

 

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5 Unforgettable Lessons I Learned From PRSSA

Five Unforgettable Lessons I Learned from PRSSA

By Jessica Pineda

 

Getting involved in CSUF PRSSA was the best investment I made to prepare for a career in communications. Two years later, the skills I developed and people I met from PRSSA have helped me create media magic at a prominent entertainment brand in my first post-graduation role and work on campaigns in my current position at a leading global communications marketing firm.

 

While I learned a lot during my time in PRSSA, these lessons were among my most notable takeaways, which continue to make a large impact in my professional journey:

 

Great things never came from comfort zones.

The concept of networking seemed intimidating at first, but PRSSA helped it become second nature. Leading up to my first mixer with our PRSA Parent Chapter, I ramped up my confidence by introducing myself to fellow Chapter members and guest speakers, who are more than happy to chat. Over time, I gained the courage to attend a professional networking event alone, which eventually led to an internship opportunity.

 

Define your personal brand.

My first set of business cards arrived a week before I left for PRSSA National Conference. Among all the inspiring lessons and panels, my biggest key learning was the importance of developing a personal brand and “elevator pitch.” They came in handy when introducing myself to attendees and reps from top agencies/employers.

 

It’s a small world after all.

At its core, public relations is about building meaningful relationships – not only with press but clients, peers and mentors too – which naturally makes the professional community very close-knit. I was surprised to learn that my leaders from two separate internships knew each other. Not to mention, our CSUF PRSSA alumni network spans across country and a variety of industries (not all of us pursue media relations!).

 

You get out of it what you put into it.

Preface: This goes for any organization or anything in life, honestly.

 

Having “PRSSA Member” on a resume may capture attention, but the real value comes from investment. The membership itself didn’t make the difference on my applications – what I learned from participating in events, networking and serving on the Executive Board did. Some members said they didn’t have the time, but there are countless opportunities to get involved and carving just 30 minutes to connect with someone new adds to the experience.

 

It all works out in the end.

It was inevitable; the “What am I going to do after graduation?!” crisis was in full swing during my last semester at CSUF. Thankfully, our Chapter advisers, professors and past members were wonderful mentors, reviewing my resume and sharing helpful advice, during the senior year job scramble. Going through the process with fellow members also made it significantly less daunting.

 

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About Jessica Pineda
Twitter: @jesipineda | LinkedIn: linkedin.com/in/pinedaj/
Jessica Pineda is a communications marketing professional, currently living in the San Francisco Bay Area and working in technology public relations at Edelman. She graduated from the CSUF College of Communications in 2015 and served as the Publicity Director for Cal State Fullerton PRSSA during her senior year. After graduation, she completed a year-long PR internship at the Disneyland Resort. When she isn’t brainstorming story angles, Jessica is likely to be found taking photos wherever she goes.

CSUF PRSSA Breaks Attendance Record

CSUF PRSSA Breaks Attendance Record at Kick-Off Event 

First Event of the Academic School Year Draws Over 200 Guests

FULLERTON, CA, August 31, 2017 – California State University, Fullerton’s Public Relations Student Society of America (PRSSA) hosted “Launch Your Career: PRSSA 101” on Aug. 30, 2017 to kick off the fall semester at the Alumni House. The event was sponsored by Communications InterClub Council (CICC) and was catered by StoneFire Grill.

“PRSSA’s new executive board has been working tirelessly over the summer for our first event,” said Vice President of Events Arianna Ford. “We are excited to serve our year-long positions while celebrating the 50th anniversary of the Robert E. Rayfield Chapter.”

Attendees learned about the benefits of a PRSSA membership, such as career tours, agency boot camps, exclusive internships, and speaker panels planned throughout the semester. As part of the 50th anniversary celebration, CSUF and PRSSA gear were raffled away during the event, and students who signed up for the yearly membership will receive 100 complimentary business cards.

Veteran member Green Lee shared a fashion PR internship opportunity with the audience. PRSSA Faculty Adviser Kenneth Hagihara, who managed Integrity Public Relations since 2000, explained the importance of a PRSSA membership from a recruiter’s standpoint. Professional Adviser Matt Prince spoke about the importance of being ethical as a PR practitioner and the benefits of going to National Conference.

With an increase of 47 attendees from last semester’s kick – off event, PRSSA executive board members are hopeful to increase membership sign – ups by at least 100 members for the school year.

Please visit www.csufprssa.org to find out more information about becoming a CSUF PRSSA member or about upcoming events.

About The Public Relations Student Society of America at CSUF

The Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their careers in communications and public relations. PRSSA retains the highest membership of all PRSSA chapters on the West Coast and is the largest on-campus Student-run communications organization. PRSSA exposes our members to all facets and intricacies of the public relations profession across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional chapter and is the only on-campus organization to offer a Student-run public relations firm that exposes students to real-world opportunities such as social media management, red carpets, writing and more.

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Media Contact: Andrew Vo

Writer: Allison Thuang

CSUF PRSSA Appoints Ken Hagihara As New Faculty Adviser

FOR IMMEDIATE RELEASE

CSUF PRSSA Appoints Ken Hagihara As New Faculty Adviser

Hagihara’s Strong Qualifications Secures Him the Advisory Role

FULLERTON, CA, August 21, 2017 – California State University, Fullerton’s Public Relations Student Society of America (PRSSA) named Kenneth Hagihara as the new Faculty Adviser for the 2017 – 2018 academic year. Hagihara will replace 2017 Distinguished Faculty Member Dennis Gaschen, who retired after 23 years of teaching.

“PRSSA is excited to welcome Ken, who has a diverse amount of public relations experience and dedicates himself to help CSUF students achieve success,” said President Andrew Vo.

With entrepreneurship skills that led him to start and run a number of businesses, Hagihara was honored by CSUF as a distinguished alumnus in 2004. He has been Integrity Public Relations President for 17 years, and a U.S. Navy Public Affairs Officer for eight years.

Since the creation of Integrity Public Relations in 2000, Hagihara has provided comprehensive public relations, marketing, and consultation services to various technology and non-profit organizations. His extensive technical background allowed him to understand and effectively translate information about the technology sector to the public through media and analyst relations, social media marketing, and other communication tactics.

Hagihara handled visual, audio and written communications for internal and external audiences as a public affairs officer in the U.S. Navy Reserve. He coordinated and implemented high-profile public Navy Weeks, and conducted outreach in cities around the nation to raise awareness of the U.S. Navy.

As a CSUF adjunct professor, Hagihara taught public relations courses like PRactical ADvantage and Public Relations Management that explore the multifaceted areas in the industry.

“I’m honored to have been selected as the faculty adviser for what I believe is one of the top Chapters in the country,” said Hagihara. “The program that this strong, proactive executive board has put together for this academic year will bring new opportunities for Chapter members and the student body at-large to engage with professionals from a wide variety of industries.”

Hagihara, who holds the Accredited in Public Relations (APR) credential, earned a bachelor’s degree in Communications from California State University, Fullerton and a master’s degree in Communications Management from University of Southern California.

About Public Relations Student Society of America at CSUF

Public Relations Student Society of America at California State University, Fullerton is the premier organization for students to jump-start their careers in communications and public relations. PRSSA retains the highest membership of all PRSSA Chapters on the West Coast and is the largest on-campus Student-run communications organization. PRSSA exposes our members to all facets and intricacies of the public relations profession across the spectrum by providing speaker events, career tours, mixers and more. PRSSA is the only organization affiliated with a professional Chapter and is the only on-campus organization to offer a Student-run public relations firm that exposes students to real-world opportunities such as social media management, red carpets, writing and more.

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Media Contact: Andrew Vo

Writer: Allison Thuang

Editor: Andrew Vo

Email: csufprssa@gmail.com

Why Hiring CSUF PRSSA Students Really Paid Off

Kristin Daher, President & Chief Storyteller of Powerhouse Communications

As a CSUF alumni myself, I may be a little biased but, I seem to lean towards CSUF PRSSA students when hiring. Being that I personally went through the CSUF communications program, I know firsthand how outstanding it is.

I love that CSUF PR courses are taught by talented professionals, many of whom are active practitioners allowing students to learn from their relevant, real world experiences vs. focusing 100% on a textbook. And, after staying in touch with many of my college professors, I know that the curriculum has only improved since I graduated from the program in 2005.

PRSSA is a fantastic organization, but I’m impressed with the CSUF Chapter in particular. CSUF PRSSA provides an unparalleled experience for those who are interested in being as prepared as possible once they graduate. PRSSA offers opportunities above and beyond what any class can deliver. And those who actively participate are coming to the table with more than a degree. The fact that PRSSA members choose to take advantage of the resources available to them, to really make the most of their college career, shows a great deal of dedication to their personal and professional growth. I’m even more impressed by students who take on active roles in PRSSA, on the board or through chair positions, because it shows they are willing to take on more responsibility. I’d say the experience gained in PRSSA is equivalent to an impressive internship, and I love that. This gives them an edge in my book.

When hiring, I’ve found that PRSSA students are typically more prepared for job and internship interviews, arriving early with portfolios and a basic knowledge of professional expectations. Networking is also a huge advantage of joining PRSSA. Through the many programs, members can interact with PR professionals and keep in touch. Having a good rapport with PR pros also gives you an edge when it comes to hiring. The students who stand out make the effort to keep in touch with me because they understand the importance of networking and that connections made, especially when you’re starting out, may lead to an internship or job opportunity.

So, why do I like to hire members of CSUF PRSSA? The students who I’ve had the pleasure of working with are confident, enthusiastic and have an eagerness to grow and learn. I felt comfortable in my decisions to hire CSUF PRSSA members because I knew they were willing to go the extra mile and had a strong work ethic. These qualities are valuable in any professional career, but even more so in the fast-paced agency setting. Keep in mind that Communications is a popular field of study at many schools, producing tons of graduates each semester. Consider them all to be your direct competition, vying for the same jobs as you are. What will make employers notice you while they’re weeding through countless entry-level applications? For me, candidates involved in PRSSA have an edge because I already know they won’t settle for the bare minimum. It also shows in their quality of work, which is why I can confidently say that hiring CSUF PRSSA students has really paid off.

So, do yourself a favor and take advantage of what CSUF PRSSA has to offer. Your future self will thank you!

Powerhouse Communications

www.powerhousecomm.com

Facebook: www.facebook.com/powerhousecomm

Instagram: www.instagram.com/powerhouse_comm

About Kristin Daher: 

Headquartered in Orange County, Powerhouse Communications is a creative PR agency offering a wide scope of media relations, social media and strategic branding services. Powerhouse specializes in the restaurant segment, having represented clients including Del Taco, Panda Express, Wienerschnitzel, Pieology and Juice It Up! As the agency president, Kristin is equally focused on the creative and strategic elements of the agency’s work while providing a unique level of attention and service to each and every client. Along with her quick wit and outgoing personality, Kristin brings over a decade of public relations experience in the restaurant, franchise, lifestyle, and hospitality segments. No stranger to the fast pace and dynamic nature of the agency work-style, Kristin has kept her clients at the forefront of both traditional and new media while helping to shape brand reputations. Between running the agency, creating a high-energy environment for her employees, and overseeing strategic planning, she loves to pitch her heart out on behalf of agency clients.