Succeeding in Today’s Crazed Media Environment
March 19 @ 4:00 pm – 7:00 pm
Pitching and placing major stories isn’t what it used to be. Social media and digital storytelling has significantly changed the way public relations and investor relations professionals reach audiences. Join us on Monday, March 19 to learn exactly how to get those placements that make our clients and company leadership happy. Leading professionals in journalism, social media, public relations and investor relations will cover the following topics:
• Staying ahead of the curve when it comes to pitching and placing major stories
• Connecting with journalists via social media
• Averting or responding in crisis
• Handling the era of fake news and blindsided attacks
• Utilizing social media to avert and manage a crisis
This event is hosted by the OC National Investor Relations Institute (NIRI) and OC Public Relations Society of America (OCPRSA), and sponsored by BusinessWire.
Event includes heavy appetizers and hosted bar.
Peter J. Brennan
Financial Editor, Orange County Business Journal
Peter J. Brennan is the Financial Editor for the Orange County Business Journal. He’s responsible for covering banks, insurance companies, brokers, wealth managers and anyone involved in the business of money. He recently published his second book, How to Write at Work: Quickly Create Great Messages, which is available on Amazon.com.
He has more than 35 years of journalism experience, covering everything from the 2008 financial crisis to earthquakes and wars. He has published more than 30,000 headlines and articles that have appeared in publications like The New York Times, the Washington Post, Die Welt and newspapers throughout the world. He has also spoken on radio and appeared on television on networks including CNN, BBC, CBC and Bloomberg News.
Peter spent 15 years at Bloomberg News, interviewing tech icons like Steve Jobs, Michael Dell and Ted Waitt. When he covered conference calls, he was often the first to send headlines to Wall Street, causing stocks to move by tens of millions of dollars. He took the knowledge he learned from covering the best and brightest on Wall Street and wrote a book on personal finance for regular consumers.
CEO, Beach House PR
An award-winning authority on holistic 360-degree communications, Amy Denoon created Beach House PR in 2005. A powerhouse strategic advisor, she consistently delivers a creative, strategic perspective in modern communications programming that moves the needle for brands big and small. Her unique vision, coupled with an unwavering work ethic, passion, and resourcefulness, has afforded her agency the opportunity to work with some of the most esteemed names in beauty and fashion today, including Urban Decay, Anastasia Beverly Hills, Schwarzkopf Professional, Julep, TONI+GUY, ghd, alice + olivia, Revlon, Marni, Kiehl’s, NuFACE, L*Space, CND, Vitamin A, and Voluspa, to name a few.
Over the last 12 years, Amy has established a dynamic, award-winning boutique agency specializing in traditional public relations, digital marketing, social media, eventing, and influencer marketing with a heavily specialized focus on beauty and light fashion. Under Amy’s strategic guidance, she has expanded to three locations — Los Angeles, Newport Beach, and New York City — and developed a nimble team rich in creativity, systemization, data analysis, and execution. A best-selling co-author published by Simon & Schuster Atria, Amy is an active member of the Women Presidents’ Organization. A mother of three, she currently lives in Southern California, commuting between the agency’s LA and Newport Beach offices, and spends several weeks a year in New York City.
Gloria Janata, J.D.
President & Senior Partner, TogoRun
Gloria “Glo” Janata is an award-winning public relations strategist, marketing communications expert and issues management specialist with more than 25 years of agency, corporate and non-profit experience, focusing on health, well-being and beauty. As president of TogoRun, she is responsible for global operations, business development and the financial management of the agency, and provides senior counsel across accounts. Since joining TogoRun in November 2012, Glo has led the team to achieve several of the most prestigious industry awards, including TogoRun being named by PRWeek Global as 2014 International Agency of the Year and best in class for Corporate Social Responsibility. TogoRun also is shortlisted by PRWeek Global as 2015 International Agency of the Year and is driving unprecedented growth among all Omnicom agencies.
Known for her creativity, passion and drive for excellence, Glo played a pivotal role elevating corporate reputations and brands for several world-leading pharmaceutical companies, including Pfizer, Allergan, Schering-Plough, Bayer and Amgen. All told, programs under Glo’s leadership have won more than 220 industry awards.
Glo is also a seasoned advocate and licensed attorney, admitted to practice in Washington, DC, Pennsylvania and the U.S. Court of Appeals for the Fifth Circuit. Her proudest accomplishments include serving as senior vice president for non-profit Children’s Health Fund (CHF) where she focused on driving support for policy changes to provide access to healthcare for homeless and indigent U.S. children. She currently serves on CHF’s Advisory Council.
Glo began her public relations career at APCO and Hill & Knowlton in Washington, D.C. She was also part of the original leadership team at Chandler Chicco Agency (CCA), serving 16 years in various roles including co-head of the New York office, digital lead and the first managing director of Biosector 2. Immediately prior to assuming the helm of TogoRun, Glo served as Cohn & Wolfe’s global head of health and well-being.
Timothy R. Sedabres
Senior Vice President, Banc of California, Inc.
Timothy R. Sedabres is Senior Vice President, Corporate Strategy and Head of Investor Relations for Banc of California, Inc. (NYSE: BANC). Banc of California has a market cap of $1 billion and is a $10 billion California based regional bank focused on empowering California through its diverse businesses, entrepreneurs and communities.
Mr. Sedabres has responsibility for leading the company’s Investor Relations function as well as leads the Corporate Strategy group, with responsibilities for corporate strategic planning and M&A. Mr. Sedabres joined the company after serving as VP of Finance at Associated Banc-Corp (NYSE: ASB), a $3 billion market cap company, where he held leadership positions within investor relations, finance and corporate treasury, including serving as IRO for Associated. Mr. Sedabres has been responsible for enterprise-wide stress testing and capital planning in addition to experience in investor relations.
Mr. Sedabres holds a M.B.A from Saint Louis University and a Bachelor’s Degree in Finance from Bradley University. Mr. Sedabres serves as Treasurer and Board Member for the Orange County Chapter of the National Investor Relations Institute (NIRI). He has been recognized by IR Magazine for Best IR by a Small-Cap Company (BANC) in 2017 and was named 2014 Young Professional of the Year by the Greater Green Bay Chamber of Commerce. He has spoken on numerous panels on investor relations topics for NIRI and IR Magazine.
Jeanie D. Herbert
Sr. Director of Investor Relations and Corporate Communications at Revance Therapeutics
Jeanie D. Herbert has more than 30 years of experience in corporate communications and investor relations. She is currently Sr. Director of Investor Relations and Corporate Communications at Revance Therapeutics, a Bay-area based specialty biopharmaceutical company developing next generation neuromodulators (think BOTOX). Prior to Revance, Ms. Herbert headed investor relations and/or corporate communications for Bausch + Lomb, ISTA Pharmaceuticals, Inc., QLogic Corporation, Leap Wireless International, Inc. (Cricket Phones) and Beckman Coulter, Inc.
She has won more than 55 international, regional and local awards for her work in the communications field. She is the former President of the Orange County Chapter of the National Investor Relations Institute (NIRI) and former District Director/Board Member of the International Association of Business Communicators (IABC).
Ms. Herbert attended University of California, Santa Barbara and later California State University, Fullerton, where she received a Bachelor’s Degree in Communications. In 1996, she completed her Master’s Degree in Administration in The Peter Drucker Executive Management Program at the Claremont Graduate School. She resides in San Juan Capistrano, California.
Monday, March 19, 2018
4:00 p.m. ~ Networking and Registration
4:30 p.m. ~ 5:30 p.m.~ Program with Panel
5:30 p.m. – 7:00 p.m. ~ Social Hour
Event includes heavy appetizers and hosted bar.
3333 Bristol St, Costa Mesa, CA 92626
$25 PRSSA Students
*This rate is for members only. Guests of members must pay the non-member rate. Thank you!
After 3 p.m. on Thursday, March 15, we charge an additional $5 per ticket, and no refunds are available.
Please register and prepay below using PayPal (additional processing fee); note no PayPal account is needed. Or, send an email to email@example.com followed by a check payment to OCPRSA, P.O. Box 422, East Irvine 92650 by March 15.