Tim O’Day is an award-winning public relations leader, ideation consultant, event producer, and best-selling author, and the principal of TO’DAY Group PR, where he represents clients across entertainment, consumer products, travel and tourism, hospitality, and philanthropy. His agency has led high-profile media campaigns, events, and creative projects for renowned organizations including the Academy of Motion Picture Arts & Sciences, Smithsonian Institution, The White House, Experian, Pasadena Tournament of Roses, Radio City Music Hall Rockettes, Universal Studios Home Video, Visit Newport Beach, and PIER 39, among many others. O’Day’s work spans acclaimed film and documentary campaigns, major philanthropic fundraising efforts (including $49 million for CHOC Walk), and decades of senior leadership and consulting for The Walt Disney Company, including landmark global milestones such as Walt Disney World’s 20th anniversary, the opening of Disneyland Paris, Sotheby’s Disney auctions, Disney Auctions by eBay, and Disneyland’s 50th anniversary celebration. He has played a key role in creating unforgettable Disney PR moments, contributed to the formation of D23: The Official Disney Fan Club, collaborated with celebrated artists and performers, and supported causes such as MusiCares, National Audubon Society, and the Smithsonian National Museum of the American Indian. O’Day is the co-author of the best-selling book Groundbreaking Magic: A Black Woman’s Journey Through The Happiest Place on Earth and A Portrait of Walt Disney World: 50 Years of The Most Magical Place on Earth. He is featured in the hit Disney+ series Behind the Attraction and was part of the creative braintrust that consulted on the new, acclaimed documentary Disneyland Handcrafted by Oscar-nominated director Leslie Iwerks.
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