What is your age, name, and major?
My name is Jennifer Sierra, I’m 21, and my major is PR
How many years have you been at CSUF?
This is my fourth year. I came in as a freshman.
How did you hear about PRSSA?
I was walking around the campus and I saw their booth during Discoverfest and also one of my professors recommended it to me.
What sparked your interest in the PR field?
I went to a YouTube event called VidCon. When I went, I knew I wanted to do something in entertainment. I got to see everything and meet people, and I just knew I wanted to do something in communications. After, I did more research and found out about PR
What is your favorite class this semester and why?
I think it’d be my Comm 362 class because we are actually writing out pieces and learning the structure of it.
How has PRSSA enhanced your perception of the industry?
I think it’s just given me an in-depth look and actually pushed me to do a little bit more. I’ve gone to one of the volunteer services they had which was a fundraiser for cancer for children. That was really fun, I got to go out to the Hollywood Roosevelt hotel and worked with a lot of people. I also got to see a small group of people doing PR for that foundation and how they made that whole thing happen.
What are your goals for this year and how can PRSSA help achieve them?
I’m graduating next January, so I’m hoping to do internships through the ones they (PRSSA) provide and also go to more volunteer services and panels.
What is your favorite social media platform and why?
I think it would be Twitter because of how interactive it is. It’s easy to tweet at a celebrity and sometimes get noticed, I’ve had people like Chance the Rapper like my tweets. I like how easy it is to connect with people that you wouldn’t be able to.
What is the best advice you’ve heard from one of the panels or one of your professors this semester?
Probably when tonight’s panelists (from Fashion and Beauty) were explaining to be kind and nice to everyone. When I studied abroad that was what was really emphasized, that and being trustworthy and dependent.
Dream company you’d like to work for and why?
Right now, Lush just because I’m really focused on skincare right now, they do skin, hair, and body. For my PR class, Comm 362, we’re supposed to choose clients and write things for them, so right now my client is Lush.