December 5, 2020 | By: Elizabeth Williams 

Content engagement is a type of measurement in public relations that justifies the impact of content that has been published. Most public relations companies measure the success of content by likes, shares and comments. 

While it can be challenging figuring out how to create engaging content, here are 4 ways to make your content more engaging with social media.

1. Figure Out Your Brand

If you want people to continue to like and follow your page, you need to give them a reason to do just that. You can start creating your brand by looking at your past content and seeing how well your audience engaged with it. Then figure out whether or not you can replicate similar content and if this is something you can do long term. It is really important to keep your page consistent. No one likes a messy page, so make sure all your posts connect with each other and your brand.  

For instance, if you look at Chloe Ting’s Instagram you can tell off the bat that she’s into fitness and it looks aesthetically pleasing. 

2. Know Your Audience 

Another way to increase your content engagement is by finding out who your target audience is. You can find your audience by doing your own personal research. If you are trying to sell workout clothes, look at some demographics and psychographics of who is buying workout clothes. Are women or men buying it? Are they a certain age?

You can also use your social media platforms to engage with your audience by replying to their comments. When you interact with your followers you will start to see what kinds of people like your page and can create content more relatable to them. 

Right now there’s a trend about body positivity and people are loving that influencers are opening up about their insecurities. 

3. Make Content More Interactive 

Let’s be real, no one wants to follow someone who is boring. You need to switch up the content of your posts. Make your content more interactive by coming up with polls, quizzes, slideshows or videos. With Instagram, influencers are incorporating Reels to engage with their audience. 

4. Create Content With a Purpose

When you write a caption for social media think about the meaning behind it. Is it telling a story? Does it relate to your brand? 

People like to see more real posts about you, so make your posts personal. For example, if you are talking about a fitness routine, keep it real. You can tell them that you were struggling with it.  It makes you more relatable. 

Make content that is well thought out and true to your brand. Remember you got to keep up with it, so make sure you are looking at it daily. Interact with your audience and keep the page consistent. 

Work Cited

DMI, Simon @. “10 Steps to Building Your Personal Brand on Social Media.” Digital Marketing Institute, Digital Marketing Institute, 15 Nov. 2019,

Henderson, Gary. “How to Create Engaging Content .” Digital,2020,

Sutter, Brian. “6 Ways To Make Your Content More Engaging.” Forbes, Forbes Magazine,14 Sept. 2017,