PR Next 2026

The PRSSA Western District Conference brings together students, educators, and industry leaders to explore the evolving role of ethics, artificial intelligence, and innovation in the future of public relations.

March 6–8, 2026
Fullerton, California

Hosted by the CSUF PRSSA Chapter, the PR Next Conference showcases forward-thinking professionals shaping the next generation of communicators.

Explore the evolving future of public relations through hands-on workshops, engaging panels, and career-building sessions.

With an emphasis on networking, portfolio development, and experiential learning, attendees will gain the tools and insights needed to thrive in dynamic industries such as entertainment, sports, gaming, and beyond.

Day 1, March 6 | 10am–8:30pm

10am–4pm

Office Tours – TBA

1:30pm-4:00pm

Registration

2:00pm-4:00pm

Workshop

6:30pm–8:30pm

Opening Reception

Day 2, March 7 | 8am–4pm

8am–5pm

Registration

8am–9am

Morning Networking

9am–9:50am

Leadership Summit with Alicia Caracciolo

10am–11am

Opening Keynote

11:15am–12:15pm

Session 1A: Session led by Suzie Bao & Ingrid Otero-Smart
Session 1B: Session led by David Peña
Session 1C: Level Up: Public Relations in the Gaming & Esports Industry with Nick Jones-Liang

12:15pm–1:45pm

Lunch Break

1:45pm–2:45pm

Session 2A: Session led by Kristelle Siarza Moon
Session 2B: Essentials of Storytelling in the Age of AI with Tim O’Day
Session 2C: Newsroom to the Studios: Translating Journalism Experience into Entertainment PR with Brittany Rodgers

3pm–4pm

Session 3A: Selling the Experience: Public Relations in California Tourism & Destination Marketing with Melissa Yunk
Session 3B: Personal Branding Session led by Matt Prince
Session 3C: Behind the Run: Managing PR During the World Series with Jon Weisman

Day 3, March 8 | 8am–11am

8am–9am

Morning Networking

9am–10:30am

Closing Keynote