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Revealing the Enchanted Mystery

Author: Kevin Law

“The Forest is dark, dearie, The Forest is dark; The moment you think that you’re lost in the woods, then you are. Do not lose your way, dearie, Do not lose your way; The monsters are lurking not far from the path should you stray.” – Emory R. Frie.

We all can admit that it is a year full of heebie-jeebies, but the most beautiful thing is we “kinda” figured out not to lose our ways and get where we are today. We want you to come to the PRSSA’s Enchanted Spring Gala to laugh, enjoy, and disclose the mystery!

Gala means festive celebration and an opportunity to build personal or professional relationships with your peers, advisors, and someone who can help you grow or grow with you. This type of occasion may be new to you, or you feel intimidated. That’s okay. It does not mean that you need to go all out of your comfort zone. As long as you feel comfortable and have a wonderful experience with it, that is all that matters. If you keep on reading, this blog post will provide you with enough information and hopefully give you a sense of ease and excitement.

We have a wonderful opportunity to interview Kristine Pham, the VP of Events, and Elyssa Ruiz, the VP of Professional Development. Elyssa has been to PRSSA’s Spring Gala before and a few more with PRSA and other organizations. While Kristine and her committee are the backbones of making the Gala happen. This is what they had to say about the Gala.

Kristine Pham | VP of Events 

What is going to happen at the Gala?

At the Gala, we will commemorate any graduating seniors and honor PRSSA members for getting through this year. This year’s gala is finally coming back in person, and it is just like an event where we could come together, build more relationships, celebrate all of our achievements together with food and drinks, a beautiful balloon arch with the photo booth, and hear from our PR professional as well.

What is the timeline of the Gala?

The Gala starts from 6:30 p.m. to 9:30 p.m at the Titan Student Union, Pavilion A. The doors will close at 7:30 p.m. The guests can get appetizers, food, and drinks and find somewhere to sit with friends. The venue is decorated as an enchanted forest.

How did you come out with the enchanted forest theme?

When it comes to planning events, the first thing is to think about the color palette. I like sage green as the theme, so what goes with that? White, gold, and beige. Then what would match with all that? Enchanted forest vibes! Boom that is kind of it.

What are you most excited about the Gala?

Having the opportunity to celebrate our achievements this year and the time to wind down from this hectic semester. I am also very excited to hear from Dean Bey-Ling Sha. She is an icon.

Who are the guest speakers?

The dean of the college of communication, Dr. Bey-Ling Sha. She is very well-known in the communication world. So I am excited to hear encouraging words from her and whatever she will share. We will have our faculty advisor, Ken Hagihara, share a few words as well.

What is the dress code?

Business Casual. You can also dress up, go formal, semi-formal, or wear a gown. But it is up to the guest essentially.

What is the benefit of attending the Gala? 

You will hear from our guest speakers and meet the new executive board members. I think it will be an incredible experience to meet them, build relationships with them, and hear what they might have planned for next year.

Elyssa Ruiz | VP of Professional Development

How is your experience attending the gala in general?

They’re a lot of fun, but you have to go a little out of your way to network with people since you will sit at a table. You get to see your peers dressed up for more upscale events. Also, it’s just fun to celebrate the accomplishments you’ve had throughout your semester or with your peers.

What are the tips for establishing professional relationships during the Gala?

Get your Linkedin profile ready with the QR code. This is a pretty good option for getting to network with people quickly. Or, if you have time to order business cards, or if you already have business cards, I would say just keep them on hand and hand them out as you network.

What is the etiquette for the Gala?

In all networking scenarios, you need to take note of your environment. If people are communicating and there seems to be a more personal conversation, it might not be a great opportunity to jump into that conversation. But usually, you can tell if people are more open, like a circle of people. Another thing is the dress code. Don’t feel like you need to buy something to join the gala. It’s more so just to hang out with your peers. In terms of other etiquettes, just make sure you’re aware of the surroundings. You don’t necessarily want to jump in and derail their conversation if people are talking. It’s better just to wait your turn. Step away to another conversation or move to a different place, and circle back later on if you want to introduce yourself to that person.

What would you do to prepare yourself for the Gala?

Elevator pitch. What will you say if you step into an elevator with someone and want to introduce yourself to this person, and you only have 10 seconds? At the Western District Conference, one of the panelists shared that you should include a purpose statement in your elevator pitch. You should boil down precisely what you want to get out of your career. For example, I would say, “Hi, my name is Elyssa Ruiz. I am a public relations professional, and I am looking for work in the creative field, either photography or graphic design since those are my passion.” Rehearsing is a great help too. I still rehearse what I will say when I’m about to meet someone. So if you have that down for yourself, I think that’ll make you more confident with introducing yourself to other people, especially new people.

How did the Gala experience help you in your professional and personal life?

From my experience, going to the gala, you can connect and talk about things that you might not usually speak with your peers due to the time constraint of the class. Also, it is a great way to break the ice with the people in your class that you have never spoken to because you already have that common thing since you are from the same class.

Favorite moments and memories from the Gala?

Connecting with many great friends at the Gala and taking photos together was an awesome opportunity.

Any last advice?

When you’re stepping into a gala, you’re probably just like a nerd to talk to other people as other people are to speak to you. If you are willing to take that confident first step of introducing yourself, it will make you all the better for it. Also, if you rehearse enough, I think you would be confident to introduce yourself to other people you have never spoken to. Just because any connection can be a good connection, that isn’t to say you always have to be connected to them down the line.

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Spring 2021 Semester Overview

May 21, 2021 | By: Analleli Penaloza

It’s been a whirlwind of a year amidst CSUF’s transition to virtual learning, but it’s finally coming to an end.  Over the course of this semester, we’ve come together as a chapter and adapted, developed and triumphed!  

To celebrate the semester coming to an end, I’ve provided a brief outline of CSUF PRSSA’s spring accomplishments.

Board Position Elections

As the school year ends, CSUF’s PRSSA chapter held executive board elections to select new members for the upcoming 2021-2022 school year. People interested in obtaining a leadership position on the board were required to attend at least one of three open board meetings and read about  board member position requirements. After submitting an application, the executive board reviewed each application and members were required to be interviewed by the President, Incoming President and the board members of the position they were applying for. After the interview, the Executive Board created a nominating slate, detailing their recommended candidates for each position. On April 7th, applicants were then given 2 minutes to present a speech followed by a question and answer session open to the audience. PRSSA chapter members present at the Executive Board elections were able to exercise their right to vote for the  next executive board. On April 9th, the new executive board was announced to the chapter! 

Without further ado, here is the Executive Board for the 2021-2022 school year:

  • President: Emma Rowell
  • Vice President: Priyanka Jain
  • VP of Professional Development: Elyssa Ruiz
  • VP of Outreach: Cesar Villa
  • VP of Administration: Matena Jarjis
  • VP of External Digital Communications: Vianey Sanchez
  • VP of Internal Digital Communications: Tabby Rodriguez
  • VP of Sponsorships and Fundraising: Vicky Hernandez
  • VP of University Relations: Caleena Sugiharto
  • VP of Finance: Allison Ruiz

Congratulations to our new Executive Board!  We can’t wait to see what you have in store for next year!

The DKC x PRSSA Mentorship Program

The DKC x PRSSA Mentorship Program was established Spring 2021 and ran from February 5th to April 16th on a bi-weekly basis. DKC aimed the program towards connecting students with professional mentors in a highly interactive and engaging environment consisting of presentations and short assignments. Twelve PRSSA members were paired with mentors from DKC and learned about topics such as crisis communications and client management, and gained a greater perspective based on their mentors’ experiences. The program allowed members to network with industry professionals, their peers, and hone their public relations skills

I was among the 12 participants and can genuinely say that the program was unique and offered me new information and insight I never knew of beforehand. If you’re on the fence about joining a mentorship program, I would highly recommend that you do so!

Socal Coalition

This semester CSUF continued to participate alongside local PRSSA chapters from varying universities within Southern California in the SoCal Coalition, which was established during the Fall 2020 semester.  This spring, CSUF hosted their last PRSSA SoCal Coalition panel “Strategy and Storytelling” on April 14th, 2021. PRSSA members from chapters across the coalition attended to learn about PR efforts within the nonprofit and public sectors. 

Also, other chapters hosted their own panel events throughout the semester that coalition members were able to attend. One such panel  was CSUN’s PRSSA chapter, who hosted a tech panel and in attendance remained CSUF PRSSA members, joining in to take advantage of the virtual event.

Overall, the Socal Coalition was one of the most unique opportunities that came to fruition as a result of the pandemic and our resulting virtual semester.  It was a fantastic opportunity to strengthen bonds across chapters that might otherwise never have been formed.  

Conclusion

This year it was a challenge to adapt to a virtual setting, but CSUF’s PRSSA chapter proved once again its ability to rise and overcome adversity.  Our chapter continued to provide quality events, programs, and learning opportunities.   I can’t wait to see what the future holds.

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Career Opportunities in Public Relations

By: Mayla Lohnes

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So, you want to work in Public Relations, after graduation? If you are interested in this type of industry, you will need to have excellent written and verbal communication skills, as well as be proficient in people skills. Public Relations is “the profession or practice of creating and maintaining goodwill of an organization’s various publics, usually through publicity and other unpaid forms of communication” (Business Dictionary). If you have often been left wondering what specific job you can obtain within this field, have no fear! The job opportunities are endless.

(Promotional Careers in Public Relations:) https://blog.hubspot.com/marketing/public-relations-jobs

One area of PR worth considering is working in non-profit. Non-profit companies benefit from PR in the sense that they need the publicity to help raise awareness for an organization, share a cause, or help to promote an event of interest. While the downfall may be that they don’t pay as well as other areas of PR, they are great jobs to consider if you feel passionate about an organization that you want to get behind. As Brianna Whiting describes, from an online study group on Public Relations and the Non-Profit Sector, non-profit organizations “are those organizations that are tax exempt and rely heavily on donations to keep operating. They often use effective communication, stories, spokespersons, and social media as public relations methods to promote their cause.” The great thing about working for a non-profit is that it usually is a tight-knit organization focused on a larger area of value. Some examples include: The American Red Cross, Special Olympics, or various charities. If you feel strongly inclined to help other people and work for a company that speaks to you, you may want to look into working for a non-profit. Check out the link below to learn more about nonprofit PR.

(Different Types of Jobs in Public Relations:)

https://www.wayup.com/guide/what-are-the-different-types-of-public-relations-jobs/

Social Media Likes GIF by bubly - Find & Share on GIPHY

Another aspect of public relations is working within the digital field of social media, such as a social media coordinator or content creator. In this type of work, you would be responsible for planning, executing, and branding the social media for a company and increasing the company’s brand awareness for their media. Not only are you responsible for creating an appealing social media layout for the brand, but you would be responsible for making the media stand out, so as to increase a brand’s sales as well. It is also important that you have an understanding of how to use social media, such as: Facebook, Linkedin, Snapchat, and Instagram. While it pays to have a knack for social media, it is important to understand that so much more goes into being able to work in this type of field. You must have the passion and the drive, as well as organizational skills to help you stay on top of your work.

(Public Relations Specialists Jobs:)

https://collegegrad.com/careers/public-relations-specialists

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Another avenue public relations is a part of is event planning management. One important thing to remember is that public relations is all about building relationships and creating a cohesive reputation for the client, and using those relationships to help create events for a group of people. While public relations within the event planning industry is a rewarding and tedious job, it is not the sole purpose of the job. If you are considering a job in event planning, you must be organized, detail-oriented, and create schedules and objectives. As an event planner in public relations, it is important that you understand the event as a whole (from beginning to end). You must be able to think creatively, as you will want to come up with ideas that are unique and that stand out. It is also important to remember that in event planning, the client is who you will report to the most. Building and maintaining a relationship with your client will keep them satisfied, and make sure you get the wages you deserve. While event planners and PR people sometimes collide, it is the PR people that need to make sure they are working alongside the event planners, so that they are able to give the media coverage on the event at hand.

(Public Relations Job Titles:)

https://www.thebalancecareers.com/public-relations-job-titles-2061504h

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While there are a wide variety of jobs in public relations, non-profit jobs, social media coordinator, and event planning are just a few of the many jobs you can get into. Ultimately, it is up to you and your passions that will allow to you narrow down the job that is right for you. Just remember, do something that intrigues you, keep practicing your writing and communication skills, and never give up on your dreams! Public relations can be a rewarding and fulfilling job at the end of the day.

If you want to know more about what public relations entails, don’t hesitate to come to a PRSSA panel. As a member, you will be able to network and build relationships with the panelists.

→ Make sure to follow @csufprssa on Instagram to learn more information about the organization, and to see what nights we will be having our panels. ←

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Member Highlights – November 2018

By: Mayla Lohnes

Jasmine Gollezade
Age: 23
Major: Public Relations

First semester in PRSSA.

What did you like the most about the entertainment PR panel?
I never really thought about doing entertainment, before this panel, and never really thought it’s something I’d be interested in. But after tonight, the panel put the thought in the back of my head like ‘Why not?’ I just always thought that entertainment would be about more flashy stuff and glam. And, I mean, I don’t mind being in the limelight, but not 24/7. I felt like that’s what entertainment is all about. But after tonight, the panel gave me a different light on what it is all about and made me consider looking into it.

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What is your favorite thing about PRSSA?
I would have to say the networking. I feel like the people who are PR majors, and not in PRSSA are missing out so much. But definitely, the networking. PRSSA gives me the supplies and the steps to get me into the field I want to. I want to be able to earn that.

What do you hope PRSSA is able to bring to the table, in the future?
The panels don’t speak to my level of interests, necessarily. I’m an avid backpacker. It’s really fun. Whereas some of the other panels, like makeup…. I like makeup, don’t get me wrong, but it’s not just something I want to do. I like Urban Decay. It’s just not something I want to get into. I would love to see panels involving more outdoor things. The panels [as of late] haven’t really interested me.

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Where did you backpack last?
I went to Orchards McGee Creek in Inyo National Forest, with my dog. It was 2 nights and 3 days. I used to make fun of dogs on Instagram and now I’m here with my dog on Instagram. Follow my dog on Instagram: @OllieBlueBoy. He’s an Australian Shepard, and an ambassador for Kurgo Dog Products (currently sold in Petsmart).

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What has been your favorite panel, so far?
The first one, with Urban decay and Blizzard. It was really interesting. It being the first panel, it opened my eyes up the most (to the industry). With other panels, I feel like I’ve heard some of the same topics addressed now. And this was the first panel, so it was all new. But the other panels give a different perspective on similar ideas, so that’s always nice to hear. But yeah, the first panel definitely set the tone.

One big takeaway from being in PRSSA?
Network more. It’s important to focus on networking. PRSSA isn’t focused on teaching, as much as it is about networking.

What are your hobbies?
I go backpacking with my dog and my boyfriend. I’ve been camping since I was little. I’ve learned that if you can master camping, and get that down, then you can move on to backpacking. It took me two years until I was ready. There is no one around you for miles. The first day we did 11 miles. And the backpack alone weighs about 20 to 30 pounds.

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What branch of PR do you see yourself working in, and why?
I’m still figuring out if I want to get into nonprofit or not. My dream job is to work for Patagonia. Patagonia or REI. REI is in Washington, and Patagonia is in Ventura. I just want to work in something, involving the outdoors. With some of the other panels [in PRSSA] I’d have to do my research for some of those jobs. But with Patagonia, I already know about it and am passionate about it. I don’t have to fake it to make it.

What is your motto in life, that you’d like to leave us with?
“If it’s meant to be, it will be.”

Name: Summer Dominguez
Age: 21
4th year
Major: Public Relations and CTVA-Film

First semester in PRSSA.

What has been your favorite panel, so far?
I’m looking forward to the entertainment panel, the most, because of my interests in film. I’m also familiar with a lot of the people on the panel. I think knowing someone’s universal message and standards really helps with every single department. I like the topic of managing crisis communications, even if there are no major problems happening. The lady from House of Blues spoke about needing to be able to balance image management, as well, and what you represent when working with a company. I think with any company that translates well. Regardless if I work in PR and film or production and film, the work still has to be appropriate for a world audience, especially in this day and age that’s growing toward more world exposure. I’m glad I went to this panel, because of the teacher for the comm class. Just to see that he is a CEO and knowing what to expect from that class makes me want to take that course. Not very often do you get to work with the CEO so that has its connections and perks. There’s a lot to learn from that.

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What do you look forward to most in your career, after graduation?
Before I studied for PR and CTVA, I wasn’t sure what I wanted to do. But being in college, you are studying something. And being in this club, you are learning how to network; which is especially good in PR. My goal is to get in the door. What door that may be, I don’t know. I would be happy to work in almost anything in PR. My goal is to get my foot in the door and keep my options open enough to realize there is a door there in the first place. I don’t know what I will be most successful at until I know what I am good at.

What do you hope PRSSA is able to bring to the table, in the future?
Sometimes I wish the panels were every Wednesday! The tours also seem to fill up really quickly. Early bird gets the worm. Sometimes if I miss a panel, or I don’t get to the opportunity to sign up for a tour quick enough, then I miss out on a cool tour. And, I think it’s great to be able to talk to the panelists, but it would also be awesome to be able to talk to my fellow PRSSA members, as well. Some of them are involved (in the industry already), so it would be nice to be able to talk to them and see their strengths and be able to connect with them as well.

What do you like the most about PRSSA?
I really do like the panels, and coming to all of them. I like that we get the opportunity to be able to talk with the panelists and network afterwards. I like how this club brings in professionals that currently work in the business. The communications industry encompasses so many jobs and departments that it can be overwhelming to get an idea about where I think I would fit in. The panels give me real-life insight as to what my job could be like. I hadn’t thought about taking Comm 497T (one of the communication classes being offered next semester), but after hearing the professor speak at the panel, it really encouraged me to enroll in it. And that’s just one of the many opportunities PRSSA has given me.

What are your hobbies?
I like to make films and shorts. It’s a huge process, so I don’t do it very often. I also do photography. I also like to draw and do a lot of art. I can do it at 2am, but it can also take hours. I’m also interested in dance and swim. And I like to dance. I’m a part of the Salsa Club, on campus, as well.

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Celebrating Spooky Season with PRSSA

Written by Mayla Lohnes

Thank you to everyone who attended the Halloween Mixer last week! There were some great costumes. And if you didn’t attend, well there’s always next year.

 

 

This year the Halloween Mixer was held at the Grasslands Meat Market, in the GardenWalk District, located in Anaheim.

 

I dressed up as a cat, in a black velvet dress and black booties. I threw a little makeup on – whiskers on each side of my face – and was ready to go. My roommate, Taylor Magill, another member of PRSSA, came dressed up as a witch. She couldn’t get enough of the event:

 

 

“I met so many great people and was able to network and give out my number to a few members. I’ll definitely be back next year.”

 

Taylor loved being able to dress up and see other creative costumes. Being a transfer student, she was most excited for reaching out and meeting new people.

 

“I had a great time. I even got my fortune read, and it led to some insight into what the near future may bring.”

 

As a transfer student myself, I thought what better way to get involved and meet other PR members than by going to the mixer.

 

 

When we arrived outside the event, we were welcomed by a group of friendly, smiling faces on the board.

 

“Hello! Welcome to the Halloween mixer.”

 

Any fears I had about going to an event in which I knew no one went out the window. The people greeting us made me feel at ease.

 

We got our picture taken in front of a panel that said: “PRSSA”, and were handed a couple blue tickets.

 

“What is this?”

 

“Your free drink ticket!”

 

Awesome!!

 

Food was provided by the restaurant, with delicious helpings of pork sliders, salad, and baked mac and cheese.  

 

We even had a POP bar filled with popsicles, sponsored by the Global Results Communications, to satisfy everyone’s sweet tooth.

 

And yes, I eventually made my way over to the makeshift bar area, and used my free drink ticket on a refreshing margarita.

 

Inside, everything looked spooktacular. Halloween music played in the background, people danced to the beat, and others sat around and mingled with new and familiar faces.

 

I used the opportunity to network and meet new people. We ended up talking with someone who was working on his confidence-building skills to use at the job he just got offered. He was practicing his confidence, by talking to us.

 

If dancing isn’t your thing, there was also a fortune teller in the corner of the room. It definitely added to the ultra-spooky vibes, as he told you what your future held, based on the cards you picked.

 

I got my fortune read. End result? I have strong beliefs that I stick by, but something may be in my way that’s holding me back. However, rest assured, I will get through it and come out stronger on the other end. Not a bad fortune, if I must say.

 

 

Oh! And there were plenty of opportunities to win prizes: costume contests, mummy wraps, and raffles with some of the prizes being an Urban Decay palette, gift card to GardenWalk restaurants, Vans gift card and more.

 

Overall, I had a great experience at the mixer. Great job to the PRSSA team for helping put this together. To everyone who couldn’t make it this year, please try to make it out next year. I promise you won’t regret it!

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National Conference 2018 Recap

For the 2018 PRSSA National Conference to Austin, Texas we had CSUF member Eric Peterson and Tania Aureoles give us some information on the experiences they had and their favorite part of visiting Austin.

 

Eric Peterson

 

 

 

 

 

 

 

 

 

 

 

 

 

 

What was your favorite panel and why?

My favorite panel was about personal branding, called “CEO of You 2.0 – Analyzing Your Digital Brand for Future Success.” The speaker, Jason Mollica, from American University explained that it is okay for you to have interests and for them to be evident on your social media channels, because it makes you seem more human, and potential employers want to hire real people, not robots. Having interests outside of work related things is normal and healthy.

What was one memorable quote from that panel?

Jason Mollica: “Give yourself permission to care and dont be afraid of your passions.” 

What schools did you meet?

Texas, the University of Hawaii at Manoa, University of Tennessee, Purdue, Arizona State University, Biola University, Chapman, Brigham Young University.

 

What was the culture like?

This year’s National Conference ended up being the same weekend as the big music festival, Austin City Lights. So there was an element of excitement in the air itself. Anytime we left the hotel (which we mostly did for food) there were people in the streets, some dressed up so they could go to concerts and cowboy boots were everywhere too. We explored 6th street and Congress street, found the Museum of the Weird, The Jackalope Dive Bar, and the Bat Bar, we sang karaoke and played pool, met new people, and networked extensively.

 

 

 

 

 

 

 

 

 

 

 

Weather compared to Cali?

It was a bit hotter than home and certainly more humid, It even rained while the sun was shining which was a strange experience to be sure for this California Boy.

 

 

 

 

 

 

 

 

 

 

 

View from Hotel

 

Any sightseeing worth mentioning?

6th street, Museum of the Weird, Voodoo donuts and congress street were all interesting places that were close to the Hilton Hotel where we stayed. Austin City Limits brought in tourists from around the country and they were out in force at all hours of the day and night. So the people watching on 6th Street was great. I was really bummed I had to cut my trip short because the largest bat colony in North America with over 1.5 million bats is in Austin and I wanted to go see the bats fly out from under the bridges.

 

 

 

 

 

 

 

 

 

 

 

 

 

What is something valuable you took from attending National Conference?

“Don’t sacrifice Trust or Ethics for a quick win, it will haunt you forever.” – Jason Mollica

 

Tania Aureoles

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Another CSUF PRSSA member, had this to say about her experience. “Attending the National Conference was such a rewarding experience. I had the opportunity to make meaningful connections not only with members of my own chapter but also with members of other chapters as well as professionals.”

What was your favorite panel and valuable quote?

My favorite panel was (Meet the Living Legends) they were the Keynote speakers of the day. #PRLivingLegends

Ray Kotcher + Cheryl Procter-Rogers

 

Cheryl Procter – Rogers:

Have a Mentor

Build your Network

Be an Expert – Do research on your industry of choice!

 

Ray Kotcher:

Find a mentor and a sponsor. A mentor will advise you, guide you, and counsel you. A sponsor will help you on your path to move in the direction you want to go in.

What was the Gala like?

The Gala was a really nice experience. They had a great dinner following the opening awards ceremony. It was a great opportunity to celebrate all of the hard work and achievements of the winning PRSSA members.

 

 

 

 

 

 

 

 

 

 

What did you gain from this experience?

PRSSA National Conference allowed me the opportunity to meet with one of the most accomplished and well-respected men I have ever met. Robert Reich worked for multiple Presidential Administrations and is active in the world of politics and economics. Reich gave a great speech where he said, “Trust is your most precious commodity and if we don’t trust our entire system of communications we start losing the social fabric that ties us together and so you are given a wonderful position to carry this torch to tell your clients that truth and civility are the Hallmarks of a society. It is your social responsibility… you are the torch bearers of truth and civility in a country that is beginning to lose its way with regard to truth and civility you can begin to overcome the sources of separation and distrust and I hope that you do.”

 

 

 

 

 

 

 

 

 

 

 

 

 

 

National Conference 2019 will be in San Diego, California held by your very own CSUF PRSSA! So make sure to start saving up now for the amazing opportunity to connect with other Chapters and make valuable connections with professionals.

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5 Things you MUST PACK for Next Generation PR

5 Things you MUST PACK for Next Generation PR

By Rachel Mayhew

 

Congratulations! You’re on your way to Next Generation PR at California State University, Fullerton! Now comes the hard part; packing.  If you’re anything like me, you’ll need a solid list of things to pack before you travel. Here are 5 things you must pack for your California weekend getaway!

 

Daily Use Items / Essentials

 

The first things I always make sure to pack are the essentials. The absolute worst thing is to show up and realize you’ve forgotten deodorant. First things that go in are any toiletries, medicine, phone/laptop chargers, contact solution, etc. SoCal is expecting lovely weather over this weekend, mid 70’s and sunny!

 

Portable Charger

 

Let’s be honest, a PRSSA Conference means live Twitter updates! You don’t want to leave your followers without knowing about the awesome lunch you just had, so don’t forget a portable charger! Google maps is also a battery drainer, and if you want to #ExploreSoCal with us, you’ll need that bad boy. If you don’t have a portable charger, I highly recommend this one. #NotSpons, I just really love this charger. It saved my life at National Conference in Boston!

 

Business Cards

 

We’re here to network! Business cards are the perfect way to stay in touch with other PRSSA members and professionals that you meet. Make sure you’ve got plenty to spare; it’s better to have extras than to run out early on!

 

Your Sharpest Business Casual Looks

 

As many professionals will tell you, first impressions are key. Part of that first impression is what you are wearing! Make sure you look the part, both for tours on Friday and a full day of panels on Saturday. Make sure you are prepared for a good amount of walking as well, so comfortable and cute shoes are a must.

 

Your Favorite Sunnies and a Hat

 

Here in Southern California, we rarely go out without grabbing our sunglasses or a hat. If you’re heading to the beach, the city, or just to In-N-Out, you want to make sure to protect your eyes and head. It’s going to be rather warm when you get here, so bring your own shade and pack a trendy dad hat. You’ll need them if you’re joining us for Disney Day! Plus, you’ll be ready for that SoCal aesthetic for all your Instagram posts!

With these 5 things, you’re ready to go! Time to get packed and ready to fly to California. We can’t wait to see you at Next Generation PR!

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Global Results Communications Boot Camp

Global Results Communications Boot Camp

by Amanda Barajas

 

As a senior set to graduate in the spring, I have been seizing every opportunity PRSSA has been offering. When I received the email about the Global Results Communications Agency Boot Camp last Fall, I knew I HAD to go.

 

Not just because it would be good experience, but because it made me uncomfortable.

 

Global Results Communications is a leading international tech firm, with clients such as Verizon, Nuance, and Epson (yes, the projectors we all remember from class). Their clients are huge, groundbreaking, and all over the world. My eyes practically bulged when I learned that we would be crafting a PR campaign for one of GRC’s current clients, and we would present the plan to be evaluated by the staff. I knew nothing about technology, and all my PR campaigns have been pitched in the comfort of student groups. To have a real PR pro evaluate the ideas I’ve come up with in less than an hour? The thought terrified me.

 

Which is exactly why it took me 0.2 seconds to register for the boot camp.

 

On a Friday morning I drove to Santa Ana, mildly-sleepy, mildly-anxious, and mildly hoping that no one noticed my shirt crease that happened during the car ride. A group of about 20 CSUF PRSSA members met outside the building, and we all crammed into an elevator to take us to the suite.

 

We sat at a long table and Global Results Managing Director Lora Wilson greeted us. Lora has had a long career in PR, who excels in media relations, strategies, social media, and all aspects of public relations. She was the very definition of a pro, and every few minutes my mind kept wandering back to that PR plan that would soon be happening.

 

After being provided a background on the agency, their services, and clients,  Lora brought in 5 entry-level account associates, with one of the associates a recent CSUF graduate, who was brought in for an internship position and hired on as full-time a month later.

 

It was refreshing to see these young faces, people just like us who can remember the stresses of school in the modern age, offering their advice and insight.  For a full-hour hands were continuously raised as they took our questions, with each associate pitching in and building off each other’s comments and stories. These were the real questions we wanted answered, and there was not that usual hesitancy from students that can be evident around long-time industry pros. We unabashedly, and maybe even a little desperately, asked them what we wanted to know.

 

“Is a professional headshot important to apply for a job?”

“How can I make myself stand out?”

“What’s it like to have an internship abroad?”

 

They talked about the application process, internships, transitioning from school to career, and their day-to-day responsibilities. These were speakers that I wasn’t thinking “Well, okay, I guess hopefully me in 15 years”, but instead “this can be me in one year, maybe even less”. They made life after college seem possible and doable. To hear from young PR pros that it will get better, that you can land a job, eased a massive weight the size of Jupiter off my shoulders.

 

We broke for lunch and then came back to the PR campaign, in which we would be crafting a year-long campaign for Wahoo’s Fish Tacos 30th anniversary. Wahoo’s has a variety of esteemed connections, such as Tony Hawk and Ryan Sheckler at our disposal. We were provided Wahoo’s key messages, objectives, resources, and challenges. We had one hour to work within our team of 5, with the threat of having to present in front of the staff looming over us.

 

The clock was ticking, and we were scribbling down, drawing arrows to connect previous thoughts, and frantically adding in last minute ideas. It was finally time for the groups to present, and I was excited and nervous to show the group what we came up.

 

All of the teams had similar ideas, playing off the same themes and we all brought something a little different to the table. I was half expecting a Miranda Priestly like tear-down of our plan, but instead Lora and the other VP’s were incredibly kind, praising our creativity and offering advice in the most constructive way possible. They brought up that all of our ideas intertwined with each other, and that it shows that when we come together we can put together a stellar campaign.

 

The entire workshop not only gave me hands-on experience of working in a team to prepare a plan, but it gave me the confidence that this career was something I can do. PR is working in a team, adding and tossing ideas, adapting and molding, and giving it your best shot. Standing in that room in front of my peers, teammates, and the GRC team was one of the most exhilarating and fulfilling parts of my school career thus far.

 

The Global Results Communications team was phenomenal, and next time a workshop comes along, if you’re feeling a little hesitant and nervous, trust me, sign up. You’ll surprise yourself with what you’re capable of.

 

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3 Things To Do Before You Get To Next Generation PR

3 Things To Do Before You Get To Next Generation PR

by Rachel Mayhew

 

Going to a professional conference, whether you’re a seasoned pro or a newbie, can be a bit nerve-wracking. Here are some quick tips and tricks to make sure you’re prepared!

 

1..Look up the speakers beforehand

 

It is extremely important to research speakers before you attend a conference. Not only will it help you choose what panels you want to go to, but it will help you when it comes to networking and asking important questions. You don’t want to be the person who asks something that can be easily found online. Do your homework, know who is attending. To give you a place to start, you can find bios for all of our guests here. (https://nextgenpr.org/conference-speakers/)

 

2. Have your elevator pitch ready to go

 

 

You’ll be meeting a lot of people this weekend, including leading industry professionals. To make the most of this opportunity, be able to pitch yourself in under a minute. You should be able to explain who you are, what you want to do, and what you’ve done. The whole point is to make someone interested, and ask more questions! The best way to craft the perfect elevator pitch? Practice, practice, and more practice.

3. Update/Make a LinkedIn

 

 

Last, but definitely not least, update your LinkedIn! If you don’t have one, stop what you are doing and make one now. If you’re successful networking, people will want to connect with you. LinkedIn is a valuable resource for any young professional. Make sure it is updated with all of your recent work, even if it’s just school related. Upload a resume, some work samples, anything that will showcase your skills. Make sure your picture is updated as well, and not a selfie! An updated LinkedIn may be your final key to networking success.

With that settled, you’re ready for Next Generation PR. With these three tips, you’ll be sure to ask smart questions, network like a pro, and make lasting connections with other PRSSA students and industry professionals.

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How to Survive Disney Day with PRSSA

How to Survive Disney Day with PRSSA

By Emma Bramer, Vice President

 

Welcome to the Happiest Place on Earth – Next Generation PR Regional Conference! What can make our Regional Conference even happier? Our Disneyland day on April 8!

        For those of you interested in joining us, I have created an FAQ on logistics for the day. As a Disney fanatic, I’ll be your tour guide Barbie for the day!

  1.  What ticket should I buy?

The Disneyland Resort has A LOT of ticket options. Here is the breakdown for a ticket on April 8:

  • One Day Peak Ticket with Admission to ONE Park – $135
    (Choice of Disneyland or Disney California Adventure)
  • One Day Peak Park Hopper Ticket – $185
    (Allows entrance to both Disneyland and Disney California Adventure)

Our recommendation is purchasing the one day peak ticket option to save money. Most our day will be spent in Disneyland, so it’s the best deal!

  1.   Do I have to stay with you all day?

You are free to explore the park however you would like! We would love to meet at park opening at 8 a.m. for a group picture in front of the train station before we split off. Our Executive Board will also be eating breakfast at Plaza Inn at 10:30 a.m., so if you would like to join us please RSVP with me by April 1!

  1. How do I get a Fastpass?

Fastpasses are “virtual spot holders” for attractions with longer wait times – like Space Mountain! Fastpasses are free for everyone who has purchased a park ticket. The process is easy:

  • Approach the attraction you want to get a Fastpass from
  • Ask for their Fastpass distribution location
  • Put your park ticket into the Fastpass kiosk
  • It will print you a return time reminder telling you when you can use your pass
  • When it is your time, go to the Fastpass entrance
  • Scan your park ticket to redeem the Fastpass
  • Wait less than 10 minutes to board the ride!

Note: you can only have one Fastpass at a time. You can make a new one every two hours.

The best attractions to get a Fastpass for are Space Mountain, Matterhorn Bobsleds, and Indiana Jones Adventure. These book out fast, so get one first thing in the morning!

  1. But what’s a Maxpass?

Purchasing a Maxpass in addition to your park ticket gives you the ability to reserve Fastpass times on your phone using the Disneyland App. It also gives you unlimited free photo downloads for the whole day!

  • Maxpass price: $10

Warning: you must reserve times like a normal Fastpass! Some book out fast, so do it first thing when you enter the park.

  1. What should I eat?

Disneyland is a foodie’s paradise! From snacks to gourmet meals, you can find the best option for you! Here are my favorites:

  • Churro: $4.75
  • The Grey Stuff Gateau (It’s Delicious!) from Red Rose Tavern: $5.49
  • Mickey Mouse Pretzel with Cheese: $6.00
  • Pizza slice from Redd Rocket’s Pizza Port: ~$8.00
  • Mozzarella cheese sticks from Stage Door Café: $8.75
  • Corn dog from the Little Red Wagon on Main Street U.S.A: $9.50
  • Bread bowl with Steak or Vegetarian Gumbo from Royal Street Veranda: $10.99
  • Pasta from Plaza Inn: $14.49
  • Monte Cristo Sandwich from Café Orleans: $21.00

There are plenty of options for affordable meals at Disneyland! You can download the Disneyland App for a full map of all the restaurants with menus.

  1. What rides should I go on?

My favorite attractions at Disneyland are:

  • The Haunted Mansion
  • Indiana Jones Adventure
  • Big Thunder Mountain Railroad
  • Matterhorn Bobsleds
  • Space Mountain
  • Star Tours – The Adventure Continues
  • The Disneyland Railroad

Note: most of these attractions offer Fastpass and Maxpass

  1. What should I bring?

Walking around the parks can be tiring. Here’s what you should bring/wear:

  • Comfortable walking shoes
  • Light clothing (Southern California is hot in April!)
  • A jacket for night time
  • A backpack or purse to store personal belongings
  • A water bottle!!! (we don’t want you to get dehydrated!)
  • Money for food and souvenirs
  • An extra pair of socks (for after water rides; there are few things worse than wet socks)
  • Snacks like granola bars to save money and keep your energy
  • A smile – you’re at the happiest place on earth!

What not to bring:

  • Selfie-sticks – they are banned from the park and will be confiscated by security
  • Drugs of any kind – Disneyland is a private property and can ban any substance
  • Alcohol – if you’d like to grab a drink, I recommend Trader Sam’s in the Disneyland Hotel!
  • Weapons – this can be a threat to the safety of others and can result in serious consequences

I am very excited to be spending the weekend with you! If you have any additional questions, please email me at eabramer@csu.fullerton.edu. Have a magical day!

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