February 1, 2021 ︱By: Elizabeth Williams
Welcome to Spring 2021! I know right now things can be nerve wracking, especially for our seniors about to graduate, but PRSSA is here for you! We have resources that will help you expand your network, gain hands on experience, and jumpstart your career in PR.
To get started, let’s name a few:
1. Virtual Panels
Each semester PRSSA brings in guest speakers from different relevant industries who share their insights and experiences about PR with our members. After each panel discussion you are able to reach out to the panelists. This is a great way to network and expand your connections within the industry.
This year, nine PRSSA chapters joined together to form the SoCal Coalition, a partnership where they would share panels and collaborate on networking events with one another. This means that as a member of CSUF PRSSA, your network is larger than ever before. You have access to panels from chapters including CSULB, CSULA, Cal Poly Pomona, Biola University, CSU Northridge, San Diego State University, USC and CSUDH
If you are trying to get more involved, committees are a great place to start. They help you network, gain experience, and give you a better understanding of what it takes to be an effective member of the executive board.
The Digital Communications Committee will help you gain experience in social media, marketing, and website design. Each member dedicates at least one hour per week to learning how to increase content engagement across social media platforms. This committee focuses on content creation, graphic design, photography, and social media engagement.
The Outreach Committee gives you the opportunity to learn how to pitch and network with different target audiences. This committee focuses on creating blogs, making email pitches, video pitches, and classroom pitches. You will gain experience in public speaking, time management, and networking.
If you love to plan, you can join the Events Committee where you will gain organizational skills and knowledge in using Excel. Since we are currently virtual, you will mainly work on social media campaigns for various platforms like Instagram and Facebook.
Join the Professional Development Committee if you want to improve on your networking skills, which are essential to every PR practitioner As a member, you will be helping the VP of Professional Development research future panelists and help come up with questions to ask them.
The Sponsorship & Fundraising Committee will give you a chance to create and execute a professional campaign to gain more donors for PRSSA. This is a perfect opportunity to gain real world experience in dealing with professionals, local businesses, and major companies.
3. PR Certificate
By joining PRSSA you have the chance to take a test for the Certificate in Principles in Public Relations. You can take it either 6 months before you graduate or 6 months after you graduate. The certification exhibits your proficiency in social media management, crisis communications, media relations and more. Additionally, once you have this certificate, you are able to join PRSA, our parent organization, immediately after graduating. Passing the test means OCPRSA will sponsor your one-year membership into their chapter!
4. Exclusive Internships
Internships are competitive these days, especially during the pandemic. For California University Fullerton PR students, you need an internship to graduate. To help out, PRSSA has an exclusive internship database that will give you opportunities to apply for internships and some might even be paid. In addition, becoming a member gives you access to PRSSA Nationals Internship & Job Center, which has opportunities from all over and in all fields!
When you join PRSSA, you get hands on experience and networking opportunities with PR professionals. If you aren’t already a member, don’t let these opportunities pass you by! Take charge of your future and sign up here: https://csufprssa.org/become-a-member/