On January 31st, CSUF PRSSA members had the opportunity to attend a PR workshop hosted by our sponsors Global Results Communications in Orange County. 

Global Results Communications is an award-winning, top tier international tech PR firm with clients and offices all over the world. GRC was founded by Valerie Christopherson in 2005, and since then, has been trusted by groundbreaking companies such as EPSON, Verizon and Nuance. 

The workshop started with Managing Director Lora Wilson, and Account Director Anne Milo-Shanahan introducing the company and a little about what they do. After going over what this full-service PR agency does for its clients, we had a session where all of us, college students, got to know each other and our possible plans after graduation. The diversity in the room was incredible, and what brought all of us together was our interest in PR. Then, we were able to gain insight into the challenges and skills needed to be successful in the PR world with a Q&A session from GRC’s team members. A big thank you to those who took time out from their workday to  answer all our questions about PR! The panel had members of different positions, ranging from new grad students to seasoned professionals including CEO Valerie Christopherson. This Q&A really cleared up some of the do’s and don’ts of PR. One thing that was emphasized a lot during this discussion was the importance of doing our homework about what is going on in the world and the type of clients the agency is working with. Keeping a healthy relationship with everyone in the industry is crucial as well! Amongst the amazing advice given to us by these PR professionals was also to keep the hunger to learn alive. 

After the Q&A session, Chelsea Freeman, the agency’s publicist, gave us a quick tour of the office upstairs, and we came back to the conference room to go over the most anticipated part of the workshop; creating our own Public Relations campaign for an actual client. Before starting it, we had a lunch break where we were able to network and get to know the people around us and our campaign group members. Then in our teams of 5, we got to work on a plan for the IOT Consortium, a summit by invite only, with exclusive networking opportunities and inspirational speakers, highlighting the latest trends across 5 categories: Smart Cities, Connected Homes, Future Mobility, Wearables & Retail Innovation. Our teams were given objectives, key messages, resources, and the thing every PR agency dreams of getting; an unlimited budget. To help with the planning, GRC provided us with a research worksheet to bring all the ideas together. 

Later on in the afternoon, it was finally time to pitch our ideas to the GRC team. Every group presented its version of an effective PR campaign and received feedback on it. The team applauded us for being so creative in our pitches, given the short amount of time we had to construct it. Receiving this type of feedback directly from PR pros, who have been in this industry for years, really helped in understanding how real PR campaigns work. At the end of the workshop, we were presented with certificates of completion and just like that, the six hours of hands-on learning was over

This PR 360 workshop was definitely a one of a kind experience that really made us get a glimpse into the real world. Thank you Global Results Communications for taking time out to work with us to further our knowledge about Public Relations! 

Global Results Communications | GRC

201 E. Sandpointe Ave, Ste 650

Santa Ana, CA 92707

globalresultspr.com

+1 949-608-0276

What is your name, age, and major?

My name is Sophia Gonsalves, I am 22 years old, and my major is public relations. 

How many years have you been at CSUF?

This is my first year starting as a transfer student. 

How did you hear about PRSSA?

I heard about it through my teacher actually- Professor Hagihara- shoutout to him. He told me about the organization.

What sparked your interest in the PR field?

I think the aspect of growing into personal relationships and learning more about business.

What is your favorite class this semester and why?

I would have to say my Principles of Public Relations class (Comm 361). It’s very related to what I want to do and very career-orientated. It’s very informational, I enjoy what I’m learning, and my teacher is awesome.

How has PRSSA enhanced your perception of the industry?

It’s definitely enhanced my perception because I’ve gotten to talk to so many people. I’ve talked to people in the industry and striving to be in the industry. It’s just given me a different perspective on each side and more exposure.

What are your goals for the year and how can PRSSA help achieve them?

My goal is to meet as many people as I can regardless if we stay in contact or not. Just being able to meet people from different walks of life, especially related to the industry that can help me get closer to what I want to do. Growing relationships, growing academically and hopefully finding work that is related to my field.

What is your favorite social media platform and why?

That’s hard. I’d say Instagram just because it’s very blog-like and you get to post all different photos, videos and creative content. Along with the fact that it’s easy to contact different people because so many people have the app and use it.

What is the best advice you’ve heard from one of the panels?

The best advice is consistency, be consistent on what you want to do and focusing on that. Consistency is key. 

Dream company you’d like to work for and why?

That’s a really hard question. It depends on where I end up going or want to go since there are so many aspects of the business. I definitely think Disney is one of those companies that I’d definitely like to work at one point in time.

Can I start with your name, year, and major?

My name is Theo Pologeorgis. I am a first year  communications major.

What sparked your interest in the field of Public Relations?

For a very long time, it has really intrigued me how brands represent themselves in an everyday way, like packaging, and also online through media. There are brands that I agree with and brands I don’t agree with. I found that really interesting, and when I saw the difference aspects of what you can do with PR, it became something that I wanted to pursue. It really just came from a casual interest, to thinking, “Oh, I can actually do something with this.”

How has the PRSSA enhanced your perception of the industry?

I’ve only had limited exposure to the PRSSA. In terms of the panels that I attended, it’s been really interesting to see people describe their job descriptions and how they came to be in the position that they hold. In addition to the fact that they are looking for people like– maybe me, but with a little more experience. Just the fact that someone like me can gain experience and actually work for large companies or even have opportunities that I didn’t think I could have.

Which panel have you enjoyed the most?

Thus far, there was a branding and online representation one with Taco Bell, Complex, and a couple other brands. I’ve only been to two panels so far, this will be my third, but I really enjoyed each of the perspectives the candidates brought to the table.

Have you been able to make connections with any industry professionals through the panels?

I was not a paid member at the time. This will be my first panel as a paid member, so I wasn’t able to network, but it was good just to see the names of these professionals.

What are your goals for this year, and how can the PRSSA help you in achieving them?

I really would like to learn more about the organization. I know there is an actual PR firm side of PRSSA that was hiring, but I wasn’t able to take on a position when it was offered. Either next semester or next year, I would like to explore opportunities for actually working with PRSSA and learning about how it works. PRSSA can help me achieve this by me asking questions and talking to members to find out more.

What is your favorite social media platform and why?

It’s ironic because I want to go into a field that involves social media, but personally I don’t use it a lot. I would say Instagram is my favorite because it’s pretty simple, you get your point across with pictures and a couple of words, but it’s not super complex. It does have moving parts, but it’s not like Facebook where you’re constantly being inundated with stuff, it’s very simple and you get to choose who you get your content from.

How did you hear about the PRSSA?

I live on the CTVA floor, and we were encouraged to look at all the comm clubs. PRSSA was listed under the communications umbrella, and since I am a PR major they said it was my designated club and that I should go check it out.

When not in class where do you like to spend your time on campus?

The arboretum. It’s really peaceful and it’s a taste of home, since I come from a more rural area as opposed to a suburban area.

What is your favorite class this semester?

This semester I’m doing all GE courses so… my art history class is still really interesting. I’ve learned a lot about different mediums of art and creative ideas in general. It’s been interesting to learn about, and so I would say it’s my favorite class.

What is your dream company or firm that you would like to work for one day?

I mean, shooting for the stars, it would be Walt Disney or even just the Disney Resorts,specifically that would be a huge deal for me.

There will be a couple representatives from Disney at this panel, will you take advantage of the networking opportunities? 

Absolutely! Especially now that I have networking as an option.

What is the best advice that you’ve heard from one of these panels?

Bring your resume everywhere. Again, I’m a first year, so I’m very green. Just learning the basics, the go-to things you need to have, it’s really important to have those resources with you when you go network.

One of the amazing perks of being a member of PRSSA is the ability to take part in the career agency tours offered. On November 6th, our Chapter had the amazing opportunity of visiting one of the top makeup brands, Urban Decay. 

Image result for happy the office gif

Urban Decay was launched in 2006 in Newport Beach, California by co-founders Pat Holmes, Sandy Lerner, Wende Zomnir and David Soward. Now over 10 years since the launch of the company, it has continued to grow into one of the top global beauty brands. Urban Decay is constantly recognized in the makeup world, earning countless praise and awards over the years. Some of their top-hit products include their lipsticks, setting sprays, and the holy grail of palettes, the Naked palettes. 

On the tour, we explored the main office space and the purple studio. The purple studio is hidden from the main street and serves the function of where meetings, parties, and photoshoots take place. One of the things our tour guide and influencer relations manager, Monica, pointed out was that Urban Decay isn’t a brand that takes themselves too seriously. Their office space surely shows, encased in the open space is colorful purple walls filled with art, past collaborations, and of course, makeup. The company even allows employees to bring their own dogs to work!  As Urban Decay continued to grow, more space was needed. Over the last couple of years, the expansion has led to the purchasing of nearby buildings around the main office. 

After the tour, we headed toward the Q&A panel where employees of the communications and public relations departments joined us. Janice, VP for Urban Decay’s Global Communications and guest speaker at the PRSSA Beauty and Fashion panel a few weeks back, moderated the panel. The ladies shared their career upbringings, day-to-day on the job, and how PR has changed over the years. The ladies also highlighted the importance of networking and how kindness can go a long way in your career. 

Image result for the moral of the story is be nice to people gif

Before wrapping up the panel, Janice wanted to leave us with some final thoughts. She emphasized that one of the tools for being successful in any career is to “be open-minded to your path” and to “not be afraid to be a temp”. She pointed out that many of the Urban Decay team members’ careers did not start at Urban Decay. Much of the current staff started as temps in local agencies or even in careers not related to public relations. Nonetheless, they were recruited to Urban Decay for their work ethic, kindness and willingness to step outside the box. 

We thank Urban Decay for letting us tour their headquarters and meet with their amazing team of women who play a valuable role in the company. If you are interested in learning more about different companies and tours, sign up today to be a member of PRSSA!


So you’re looking to apply what you’ve learned in class to the professional world. Often, all that stands between you and your dream job or internship is a resume. So what exactly should a resume look like? What will increase the likelihood of being selected? Here are some helpful suggestions to keep in mind.

Information gathered from recruiters reveals that a majority of employers prefer a resume to be limited to one page.  It may seem difficult at first to compress all your information down to a page, so here are some helpful guidelines to maximize your space. 

Resume Structure: 

  1. Half-inch margins are acceptable and preferred (Any narrower and it may not print properly)
  2. Font size can be brought down to 11 if necessary
  3. Consider removing the objective (Employers on average only spend six seconds looking at a resume, and you want this time to be spent on your accomplishments rather than an objective statement.)
  4. Be conservative with indentations
  5. Bullet points are easier to read and are more aesthetically pleasing than paragraphs

There is a general formula when it comes to constructing bullet point statements. Each point should begin with an action verb, followed by the purpose, and concluded with a result.

  • For example: “Communicated with customers all promotions and specials to provide excellent customer service.”

Now that you have a basic format set up, it’s time to fill it with information.

Resume Content:

  1. Contact Information
  2. Education
    1. Provide information such as your GPA, graduation (or expected graduation) date, as well as the name of the academic institution you are attending
    2. Specify any degrees you have earned or are in the process of earning
  3. Experience in reverse chronological order (most recent experience first)
    1. Professional, internship, volunteering, leadership, projects
  4. Skills
    1. Technical (e.g., Microsoft Office, Adobe Creative Cloud, etc.)
    2. Known languages
    3. If you’ve taken any courses relevant to the position you are applying for, disclose them here
  5. Awards (scholarships, dean’s list, special recognition received)

Some things to note when filling out your resume:

  • The Cal State Fullerton Career Center recommends not providing your full address. It is often unnecessary and could potentially compromise your safety. The city and state of residence should suffice.
  • Be sure your email address is professional
  • Make sure there is consistency in your format (Don’t have random periods at the end of certain bullet points, either every point gets a period, or none do)
  • Instead of writing something like, “attention to detail,” on your resume, demonstrate that skill by having a clean and polished resume

Another tip: keep a master resume that grows as your experience and education expands. Continue adding skills and projects, and don’t worry about the one-page limit. You will rarely use this resume when applying for a position. Still, you will use it to tailor your resume for different recipients. 

Consider the position you are applying for and take only the relevant information from your master resume to submit. This way, you keep a record of all your experience/projects ready to be sent out to employers.

Finally, be aware of the resources available to you. The CSUF Career Center website offers 24/7 online virtual resume feedback. The process is free and available to all students. Simply navigate to VMock – Instant Resume Feedback from the Career Center’s website and upload your resume.

Drive-Thru hours are also available for quick in-person resume & cover letter reviews in the career center office.

Mon & Thu 10:00 a.m. – 2:45 p.m.

Tue & Wed 10:00 a.m. – 6:45 p.m.

Fri 10:00 a.m. – 12:45 p.m.

What is your age, name, and major?

My name is Jennifer Sierra, I’m 21, and my major is PR

How many years have you been at CSUF?

This is my fourth year. I came in as a freshman.

How did you hear about PRSSA?

I was walking around the campus and I saw their booth during Discoverfest and also one of my professors recommended it to me.

What sparked your interest in the PR field?

I went to a YouTube event called VidCon. When I went, I knew I wanted to do something in entertainment. I got to see everything and meet people, and I just knew I wanted to do something in communications. After, I did more research and found out about PR

What is your favorite class this semester and why?

I think it’d be my Comm 362 class because we are actually writing out pieces and learning the structure of it.

How has PRSSA enhanced your perception of the industry?

I think it’s just given me an in-depth look and actually pushed me to do a little bit more. I’ve gone to one of the volunteer services they had which was a fundraiser for cancer for children. That was really fun, I got to go out to the Hollywood Roosevelt hotel and worked with a lot of people. I also got to see a small group of people doing PR for that foundation and how they made that whole thing happen.

What are your goals for this year and how can PRSSA help achieve them?

I’m graduating next January, so I’m hoping to do internships through the ones they (PRSSA) provide and also go to more volunteer services and panels. 

What is your favorite social media platform and why?

I think it would be Twitter because of how interactive it is. It’s easy to tweet at a celebrity and sometimes get noticed, I’ve had people like Chance the Rapper like my tweets. I like how easy it is to connect with people that you wouldn’t be able to.

What is the best advice you’ve heard from one of the panels or one of your professors this semester?

Probably when tonight’s panelists (from Fashion and Beauty) were explaining to be kind and nice to everyone. When I studied abroad that was what was really emphasized, that and being trustworthy and dependent. 

Dream company you’d like to work for and why?

Right now, Lush just because I’m really focused on skincare right now, they do skin, hair, and body. For my PR class, Comm 362, we’re supposed to choose clients and write things for them, so right now my client is Lush.

What is your name, year, and major?

My name is Kaitlin Martinez, and I am a Communications graduate student– first year.

What sparked your interest in the field of PR?

I originally have a background in Journalism. While getting my undergraduate degree, I worked at the campus newspaper for three years, and I also worked a semester at the Daily Titan– so you know, go Titans! 

It was a really great experience, I enjoy writing and editing, but I just realized the pacing didn’t really fit me as a person. I wanted more structure in my workday, and I thought: okay, I’m willing to write for businesses that I care about and that I think are important for people to know about, so I thought that’s how marketing and public relations would be a good fit. 

I am currently taking professor Hagihara’s PR Writing II course, and I’m really enjoying it. We’re learning not just the format of writing for PR, but also applicable life skills in the field. He also recommended that we join PRSSA to gain access to all the different benefits provided and to do the Public Relations Certificate Program. So since that was something I really wanted to do to help build my professional knowledge of public relations, I became a member.

I also started with a focus on Journalism and made the switch to Public Relations. What inspired you to change?

I still appreciate and respect all that Journalists do. I just realized that I didn’t want to be entrenched in the industry. I feel like it’s the kind of industry where you don’t have the best work + life balance, and that’s something that I personally treasure. So I wanted a career that accommodated for that.

What are your goals for this year, and how can the PRSSA help you achieve them?

If we’re talking about the 2019-2020 academic year, my goal is to get an internship in PR, land a job in PR if possible, build my portfolio in terms of press releases and whatnot, and to take those next professional steps to solidify my career in PR.

I’m going to achieve that by getting more active in PRSSA in the spring. I’m also taking a PR for nonprofits class in the spring and doing different research projects to add to my portfolio. I’m trying to do all these things to get involved professionally in Public Relations and with PRSSA.

What is your favorite social media platform, and why?

Okay, I really love Facebook, and you’ll kind of hear why. So I joined this dog-spotting society kind of group on Facebook. It just has pictures of dogs you know people’s dogs, and then stories behind it. So I love it for the visual and the story component. For me, Instagram is mostly photos. So I like the balance that Facebook has as well as the variety of content.

How many years have you been at Cal State Fullerton?

This is my second semester, so my first year. Though I only have two more semesters left.

Where did you go for your undergraduate degree?

Whittier College, it’s a private liberal arts college.

How did you hear about the PRSSA?

I know for sure I heard about from Hagihara, but I also saw it in a booth and online. There was also a class presentation from a PRSSA member.

When not in class, where do you like to spend your time on campus?

I’m kind of a foodie, so I like going to Cafe Rio and Coffee Bean. Other than that, I think the library is a good spot. There are a lot of computers and charging stations, and because I’m doing research right now for my thesis, I’m spending a lot of time in the library.

What is your favorite class this semester?

This semester, I really like the PR class I’m taking with Hagihara because I like the variety of assignments we have with very real applicability for a professional career. I can say, “I did this,” and I can put this in my portfolio. I also appreciate my Communications Technologies class because it goes into tech and its social impact on us. It even talks about the politics of tech which is a really cool concept, and I appreciate that.

What is your name, age, and major?

My name is Amanda Arreguin, I’m 21, and I’m majoring in Communications with an emphasis in P.R.

What sparked your interest in the P.R industry?

I was originally a film major and took a communications class that was a requirement for film. The professor was really pitching for communications and said how versatile it is and how there are lots of opportunities for jobs. After my advisor showed me different syllabi for advertising and P.R., I was attracted more towards P.R. 

How did you hear about PRSSA?

I learned about PRSSA through my professor, Ken Hagihara. He talks about it a lot and he offered extra credit to go to the meetings. Even though, I was planning on attending now I get extra credit and am able to be a part of the organization.

What are your goals this year and how can PRSSA help to achieve them?

My goal for this year is to finalize what I am going to emphasize on which is probably going to be P.R. PRSSA is already helping me more, even my mom is surprised with what kind of jobs you can get with P.R, and I’m being introduced to more people through tours which is helpful.

What is your favorite class this semester? Least favorite?

My favorite class is a tie- I really like my P.R class, but I also really like my Cinema 103, where you watch movies and highlight Q&As. My least favorite class would probably be my cinema studies class, in general, it’s okay just a lot of work. 

What is your dream company or firm that you would like to work for?

It’s a new one because I came to the PRSSA panel, I would really want to work for Taco Bell. I really like Alec Treffers, who was on the panel, and it seems like a cool company to work for.

What is your favorite social media platform and why?

Instagram, Twitter, and Snapchat. Instagram is probably my favorite, it’s more visually appealing and is also good at showcasing humor.

How has PRSSA enhanced your perception of the industry?

It’s made it a lot broader. When people think of P.R., they usually think of press releases, and it’s really not that. You can work with so many different companies and work in different types of P.R. It’s given me so much knowledge already that I didn’t know before. 

What’s the best advice you have heard from one of your P.R professors or from the panels?

My P.R professor, Ken, brought in a speaker today who said that “you need to be willing to fail to grow”. 

Can I start with your name, year, and major?

My name is Rebecca Metts. I am a junior, and I’m majoring in Communications and PR.

What sparked your interest in the field of PR?

Just the fact that it’s so broad. You can kind of do anything with it and go into government or your favorite organization or anything like that.

How did you hear about the PRSSA?

At Discoverfest, I met Bella and she introduced me to it. I’m a student that likes to get involved and try to meet friends and just meet people in general. She hooked me and so I just started coming to the meetings. Was that this year? It was this year. I’m a transfer so I’m new here. 

When you’re not in class where do you like to spend your time on campus?

I go to the rec center or the TSU like today, just doing homework.

What is your favorite social media platform and why?

I think Instagram just cause I use it most. I don’t have a Twitter so I think Instagram. Facebook is okay. I just have a lot of family that bug me on there haha

What is your favorite class this semester?

I’m really liking my Digital Foundations class because I’ve never learned anything about Photoshop or anything like that. So I’m trying something new and getting out of my comfort zone. 

How has the PRSSA assisted you in your professional or academic life?

Last week actually, they sent an email if anyone wanted to volunteer with Modern Luxury Magazine, and I was able to volunteer with them, and it was really fun. There was a lot of really great food.

Hi, What is your name, year and major?

“My name is Alexis Roland, and I am a third-year Communications major with a concentration in PR, and a Political Science major.”

What sparked your interest in PR?

“I think the fact that I’ve been living my whole life in one of the focal centers of PR in Los Angeles. Also, the ability to change an image through words has been so appealing and interesting to me. Pictures speak a thousand words but a thousand words speak even more.”

If you were a fruit, what would you be and why?

“I would be a pineapple because I love the summer, I was born in the summer. I think pineapples are all around one of the best symbols of fun.”

How did you hear about PRSSA?

“I heard about PRSSA from other students at school, but also I feel like their social media presence helped me become more aware of the club which sparked my interest in it even more.”

Which panel have you enjoyed the most and which do you look forward to?


I just went to the last panel. I think ever since I joined the club last spring, all the panels have provided me with little gems in some way or the other. I have been to every panel since spring and they all have been great. The last panel has to be among my top favorites. Hearing from the president of POPSUGAR about having his own business and how he incorporated lifestyle from listening to audiences everyday was so cool. I am really excited for the fashion and beauty one because I have my own business (a beauty brand).It is a lash line and we have several different lashes. We cater to just making beauty an easy thing for people’s lifestyle. It’s called Winked Out (find us on all our socials). It’s my passion project right now.”

When not in class, where do you like to spend your free time on campus?

“I love hanging out in the TSU because I think it’s nice to be around like minded individuals who are going to school in such a cool place where it’s easy to talk to people. Everybody is pretty open with each other. There is definitely a sense of community.”

What are your goals for this year and how can PRSSA help in achieving them?

“My goals for this year is just to learn about different the PR industries. At the last event, some panelists who are PR specialists came from Karma Automotive  and Virgin Orbit and what they had to say taught me so much. Just learning about different industries is definitely one of my goals and that will be possible by going to all the panels and hearing everyone’s story.”

How has PRSSA assisted you in your professional life or academic life since joining?

“Whenever I talk to my Communications professors and tell them I am in PRSSA, it just shows them that I am really interested in getting my career started. The internship database is amazing, by looking at it, I can see areas where I see myself working for in the future.”

What is your favorite social media platform?

“Twitter is my favorite right now because I feel anyone can speak their mind, tell their truth, and be themselves on this platform. It’s like a community you’ve built for yourself.” 

Best advice that you’ve heard from one of the panels?

“I remember we had a speaker from Nickelodeon come in the past. He gave us advice to keep going and not quit because a lot of people seem to quit right in the beginning. I think his story demonstrated a lot of resilience.”